Social Media Strategy and Content Marketing

In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Not only can social media platforms like TikTok and YouTube drive significant traffic to your website, but they also play a role in Google’s search algorithm. Additionally, many customers are more likely to discover a business through a referral from a friend on social media than by asking directly.

Have you seen the latest search results where Google now includes video in the SERPS?

A strong social media strategy is key to driving customer interaction and engagement. This includes conducting a strategy audit, reviewing your competition, and executing a plan for monthly promotion activities. Social media also is a place where customers can go to speak directly to a brand, as well as, see how the brand interacts when there is an issue.

Content marketing is also an important aspect of social media marketing. While creating high-quality content is the first step, it’s just as important to extend the lifespan of that content and gain social signals to boost your brand’s authority. This can be achieved through training your team on best practices for promoting content and becoming a content syndicator, as well as leveraging influencers and promoting your content in meaningful ways.

Organic social media and paid social media strategies can work together to gain new followers and drive name awareness. By following best practices and integrating promotion efforts into your content publishing activities, you can effectively use social media to drive PR opportunities and increase brand awareness.

Interested in learning how content marketing can improve your SEO? Get in touch today!