What is Digital PR?

Digital PR (Public Relations) is a strategic marketing discipline that leverages public relations tactics, like creating newsworthy content and outreach to relevant websites and social influencers, to gain visibility for a brand across online platforms. The primary goal is to build brand authority, increase awareness, and enhance reputation.

The term Link Building is often used interchangeably with the desired SEO outcome of Digital PR. Specifically, Digital PR aims to secure high-quality editorial mentions and links, known as backlinks, from authoritative online news sites, publications, blogs, influencers, and industry-relevant websites. These earned backlinks are a crucial signal to search engines that your website is trustworthy and credible, which directly helps to improve search engine rankings, AI citations, and organic traffic.

Key Aspects of Digital PR / Link Building:

● Earned Media Coverage: Focuses on securing genuine mentions and links on high-authority websites rather than buying them.
● Brand Authority: Positions the company as an expert or thought leader in its industry through third-party validation.
● Linkable Assets: Involves creating compelling, unique content (e.g., original research, data-driven studies, infographics) that journalists and writers want to cite.
● Targeted Outreach: Building relationships with journalists, editors, and industry influencers to pitch stories and share valuable data.
● Improved SEO: The resulting high-quality backlinks boost the website's Domain Authority, AI citations, and contribute significantly to higher search engine rankings.
● Increased Traffic: Drives targeted referral traffic from the high-traffic, authoritative publications back to the client's website.

What results can you expect using PearlyWrites' Digital PR services?

For a client in the higher education niche that is using our starter package, which is 20-30 hours per month, in a year, we do manual outreach to 900 publications. We target different pages on the client's website and use different organic content marketing strategies.

From the amount of emails that were sent out to the 900 publishers...

The results: a 20% return getting a link added!

An average email response of 1 - 5% is the industry norm. 8.5% email open rate is being generous.

The Data

These pages rank for 1,020 clients' keywords that receive 607,790 searches per month
125 keywords – 12% fall within the top 10 results
301 keywords – 30% fall within the top 20 results
They have a combined CPC for these branded terms is $6,719 per month, so they aren’t just random keywords; these are relevant to our client.
29% of these pages (268 pages) have domain authorities of 50 or more, which means there is greater potential for these links to pass authority to our client – adding to credibility and topical authority.

As we build relationships, publishers will reach out to ask whether we want our client included in an article to contribute a piece or a quote on a specific topic. Our approach is holistic, transparent, and relationship-building, which makes us successful for our clients.

The Next Steps

If we decide to work together, and after you choose one of our four packages, we set a start date. To ensure maximum effectiveness and timely execution, we require that the client's marketing and product calendars be provided to our team.

We create a 90-day digital PR roadmap to get your campaign started. For internal product launches or key content pieces, we ask for at least four (4) weeks' notice prior, if not longer, as we create a promotion calendar as part of our services. This gives our team plenty of time to craft compelling narratives, build targeted media lists, and secure exclusive opportunities for your media success.

And yes, every month you will receive a report of our work and placements because of transparency!

Interested in our Digital PR services? Contact us today to receive a quote.