Posts Tagged: SEO

Women in Higher Education: How to Capture Attention for Your Department

Women in Higher Education: How to Capture Attention for Your Department

Last year, I responded to a request about higher education marketing and was interviewed for a piece by Donna Talarico. It appeared under Wiley's Online Library. I have been the Sr. SEO Strategic Manager for University of Maryland Global Campus for a few years and an online adjunct with the school since 2010. My background is in K-12 education, as well as being a college professor for 20 years. Last year I got to be part of a video and photo shoot at UMGC, where every so often, I appear in a fe

How to Launch, Grow, and Monetize a Website

How to Launch, Grow, and Monetize a Website

Thinking about launching a website? It can be intimidating when you’re first starting out. But throughout my time as an entrepreneur, I’ve come up with a set process for ideation, testing, promoting and monetizing. First, a little about me. Over the past 20-some years, I have launched multiple online businesses. Some I consider successes, while others have been failures. I’ve always been interested in education, so I launched my first business in that industry at age 18. I provided a private tut

How to organically rank a website

How to organically rank a website

The type of business can help with the approach to SEO tactics. For example, if the business is a local house cleaning service and the competition is low, then deciding on where to focus your organic efforts would be different if the business were an online game design company,